Brampton developing city's first tourism strategy

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The City of Brampton has announced a five-year Tourism Strategy that is being developed by consultants Bannikin Travel & Tourism and the Culinary Tourism Alliance.

Bannikin Travel & Tourism is a Toronto-based consulting firm that is dedicated to destination development, travel trade development and content and media relations and specializes in experiential tourism and responsible travel.

Brampton’s five-year Tourism Strategy will be meant to engage residents, visitors, tourism stakeholders, and industry representatives, including local attraction operators, cultural institutions, event producers, accommodation providers and restaurant managers for their input that will ultimately help guide the strategy’s development.

The strategy will address the impacts of the COVID-19 pandemic on Brampton's tourism sector as well as identify opportunities to increase local tourism, where residents can travel in and explore their own city.

According to the Tourism Information Association of Ontario, local and regional tourism is expected to be an important contributor to the Ontario tourism sector's short-term economic recovery.

Additionally, the strategy will align with the City's Culture Master Plan, Economic Development Strategy and recently approved Economic Recovery Strategy, which all recognize arts, culture and tourism.

I am excited to support the development of Brampton's first Tourism Strategy. Beginning work on this strategy is a milestone in helping our city recover from the COVID-19 crisis,” said Mayor Patrick Brown.

Our community is full of talent and our city is packed with hidden gems, and I invite everyone to experience Brampton!”

City Councillor, Harkirat Singh, said,Bramptonians, stakeholders, and industry experts are coming together to shape our city's first Tourism Strategy.”

Engagement is crucial to shaping solutions for long-term economic recovery, especially as we emerge from this pandemic. I look forward to highlighting Brampton as a destination and cultural hotspot for residents and visitors alike,” he added. 

The City aims to present Brampton's first Tourism Strategy to Brampton City Council in the winter of 2020. Visit www.brampton.ca/tourism for updates.

Photo courtesy of the City of Brampton

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