Brampton's Powerade Centre Officially Has a New Name


One of the GTA's largest sports and entertainment centres, the Powerade Centre has been a landmark in Brampton since it was built in 1998 - and Bramptonians have known it as the Powerade Centre for a long, long time.

Back in June 2018, Realstar Group announced that this Brampton landmark was getting a new name.

Now, the Powerade Centre is officially the CAA Centre.

While the sign is already up at 7575 Kennedy Rd. S., Realstar Group is unveiling the new CAA Centre sign on Sunday September 30, just before 1 p.m. at the Founders Entrance, aka. Gate 3.

CAA South Central Ontario (CAA SCO) officially has naming rights for the Powerade Centre for the next 10 years, as part of a decade-long sponsorship agreement.

The big event will kick off the grand opening of the CAA Centre and the Brampton Beast Fan Fest.

Who held its naming rights prior to this change?

Coca Cola actually held naming rights to the 5,000-seat iconic arena since 2005.

"In advance of the official transition date, the centre will begin to update signage, websites and other facility assets to help residents, local sports clubs, transportation agencies and event promoters adjust to a new name," said Realstar Group in a release in June.

Recently, the CAA relocated and renovated its Brampton retail store - at 215 Delta Park Blvd. - so it's no surprise that the company is making further investments in our growing and urbanizing community.

"The CAA Centre is part of a strategy to provide the 56 million CAA and AAA members across North America with increased access to cultural experiences and benefits beyond roadside assistance," reads the statement.

"As part of the deal, CAA members will gain access to special offers, events and unique experiences at the Centre."

What does the City think of this?

"On behalf of the City and my colleagues on the Council, we welcome CAA's investment in Brampton. We look forward to many years of working together to bring Bramptonians exciting sporting and cultural experiences," said Brampton Mayor Linda Jeffrey in the statement, who will attend the official sign unveiling.

"This arena has been a visible landmark to the Brampton community and surrounding area. It has hosted and supported local sports teams and significant cultural events that showcase the wonderful diversity of our vibrant city."

It's true that the Powerade Centre is something of a power centre here in Brampton, hosting hundreds of events every year, including sporting events, concerts, and tradeshows. The Centre is also, of course, home to the ECHL's Brampton Beast Hockey Club.

"Sports and entertainment venues are the epicentre of a community, so it was important for us to find a partner understanding of the fabric of such a diverse and lively city as Brampton," said Jonas Prince, Chairman, Realstar Group, in the statement.

"With CAA we have found a dedicated and collaborative partner interested in building a synergistic relationship with our many stakeholders."

Over 1.2 million people visit the arena every year.

What do you think of the Powerade Centre's new name?

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