More Pop-Up Shops Coming to Bramalea City Centre
If you love to shop, you frequent Bramalea City Centre (BCC), or you just keep up-to-date with all things Brampton, our city’s major shopping centre is about to get even more exciting.
As the largest mall in Brampton, the fourth largest in Ontario, and the seventh largest in Canada, it’s no surprise that there’s often something new happening at BCC.
Now, the major malll is set to welcome an abundance of new tenants via more temporary pop-up shops.
It’s true - BCC has teamed up with pop-up go, a company that connects landlords with temporary space-seekers, to bring new activations to the mall.
Each pop-up shop will remain at the mall for a limited time only, so you might want to head to the mall a little more often to see what’s new and shop around at the new stores while they last.
"Our goal is to bring creative and innovative opportunities to Bramalea City Centre", said Christina Mossa, Specialty Leasing Manager at BCC, in a recent statement.
"Teaming up with pop-up go is a perfect way to do that. We want to reward visitors with new and exciting experiences. It's good news for our loyal long-term tenants as well, who will reap the benefits of this project by leveraging the buzz and increased foot traffic it will create."
Right now, the newly expanded, two-level shopping cetre boasts 1.5 million square feet of retail space, with over 350 stores.
That includes such big brands as Forever 21, Saks Off 5th, Sephora, and Aritzia, and smaller, more independent brands like Sofia’s Handbags and Stepping Out.
According to pop-up go, while Canada’s top malls - such as BCC - are thriving, landlords are focusing more on convenient, enjoyable, and entertaining shopping experiences, through innovations like pop-up retail as opposed to more permanent stores.
So pop-up shops might do well at BCC.
"We are pleased to work with BCC and assist them as they forge forward with their pop-up program," said Linda Farha, Founder and Chief Connector at pop-up go, in the statement.
"The world we live in today is fast paced and ever changing, and in order to keep up with constantly evolving trends, or attempt to get ahead of them, centres are now looking to pop-up retail to offer exciting experiential opportunities to maintain and grow foot traffic."
Pop-up go currently operates in Toronto, Montreal, and even New York, and any business can essentially rent a space listed on the platform.
It remains to be seen which brands will take advantage of the opportunity and pop up at BCC next.
Would you shop at pop-up shops at BCC?