Popular Makeup Company Abruptly Shuts Down Following Strange Social Media Post

If you regularly shop at a popular cosmetics store, you might be disappointed to hear that the brand appears to be no more (at least for now) following a bizarre social media post.

Deciem, which calls itself “the abnormal beauty company,” has seemingly shuttered all of its Toronto-area locations, including its Square One store in Mississauga.

View this post on Instagram

Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estee Lauder Companies Inc. has been the biggest stock promotion. Richard Duntas, Bernard Ass (LVMH), Marica “Tracy” (Bliss, Remede, Soaper Due Per Shoe), Hyatt (Grand Hyatt, Andaz, er al), Marriott (St. Regis, W, Marriot, et al), So many porn “studios”, nearly all @deciem employees, most of “Hollywood”, Gill Sinclair, India Knight, Caroline Hirons, India Knight, RBC, BMO, Boots, KKR, most of the Lauder family, Estee Lauder Companies Inc., Karim Kanji, Antonio Tadrisi, DF Mc, LVMH, Dia Fooley, Michael Davidson, Hanif, Zark Fatah, Inditex (Zara, Massimo Dutti, etc), H&M, $100 monkey, Too Faced (founders too), TSG, Alshaya, Amanresorts, Erwin Zecha, Oliver Zecha, Steven R Riddle, the Coc and Corcky managers, PRIDE organizers, IT Cosmetics, Nicola L ReadingTons, all of Dishoom, All of Delaunay, David Yurman, Tom Ford, Tim Cooke. McKesson, Rexall, Jamin Asaria, David Jackson, York Heritage and others — sentencing doesn’t begin with any point but sentences like this one do. Ben Affleck, Brad Pitt, George Clooney, Michael Less, Stephen Spellberg e.T., AON are also included with certainty. ARGO stood for “Ali Roshan GO”. You idiots. Father, please please be safe if you can for the next few hours. I love you all. -Brandon (RIYADH, please be EXTREMELY CAREFUL in the next few hours). Aurora (TSX) : you are finished. Michael Basler, Gordon Wilde, David Trinder, Eric Jacobs, Allan Gerlings, Dalton Pharma SS, Michael OH CON ELLE, Charm IS T A 007, Robert Jones, Cascade, Prince Al Walid, The White Company, Obagi (brand and doctor), Freedom Health, ESHO-isT, Alexandru Serban and baggage, Apotex: Goodbye also. Peace is coming. It’s clear now. @esteelaudercompanies @richardbranson @realdonaldtrump @gowlingwlg_ca @zuck @musicianjessecook, et. al.

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

In a recent Instagram post, Deciem CEO Brandon Truaxe says that the company is shutting down and that almost every employee is somehow involved in criminal activity.

This is the final post from Deciem,” Truaxe says from the back of a vehicle in the video. “We will shut down all operations until further notice.”

Truaxe goes on to make more strange claims.

Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution,” he wrote in the post.

The lengthy post goes on to mention a number of high-profile companies and celebrities, including Estee Lauder, Hyatt, Marriott, “so many porn ‘studios’ (nearly all @deciem employees, according to Truaxe) RBC, BMO, Ben Affleck, Brad Pitt and Steven Spielberg (just to name a few).

Judging by the brand’s website, all of its Canadian stores have been closed.

According to the bizarre post, the stores could reopen within two months.

Updates to follow.

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