Taco Bell Canada Moves Forward on Massive Redesign
Taco Bell Canada seems to be trying to reclaim a spot as a popular fast-food joint this year.
Recently, Taco Bell Canada announced that they will start serving alcohol this year. Now, the fast-food joint has announced a massive, country-wide expansion, alongside a total restaurant experience redesign.
“In the last five years, Taco Bell Canada has experienced tremendous growth, growing at 28 percent, further cementing us as Canada’s number one Mexican-inspired restaurant,” said Amanda Clark, general manager, Taco Bell Canada.
Taco Bell Canada has announced their intention to become a 700-restaurant brand in Canada.
The newly opened Taco Bell Canada locations will showcase an overhauled design footprint, featuring updated decor, local artwork, open kitchen layouts, open plating and shareable menus. The new Taco Bell stores provide increased transparency into how food is prepared, while also simplifying and modernizing the restaurant experience.
According to a release from Taco Bell, the store experience redesign and expansion is directed towards fans and millennials.
“At the core of our new design, we stay true to our Californian heritage. We can’t wait for our fans to see it,” said Clark. “Our initiatives are propelled by what the fans really want, and when it comes to dining experiences, we’re not afraid to let millennials take the driver’s seat.”
Clark stated that the redesign aims to create deeper relationships with Taco Bell customers.
Currently, Taco Bell operates 170 Canadian restaurants in seven provinces.